It can suddenly destabilise a business, damage reputations, anger customers, cause social unrest. And in today's 24/7 media and social media-driven world, where little remains secret and rumour is reported as fact, a crisis can rapidly spin out of control.
Handling communications around such an event demands cool heads, experienced hands and a thorough understanding of the diverse media and information platforms. Although the particular crisis may be unexpected, negotiating it safely should be part of any organisation's business continuity planning.
Senior members of Acceleris' Harrogate PR team have managed sensitive issues for many major public and private sector organisations, handling both internal and external communications to guide them safely through the storms, reputations intact.